In 2019, Gallup and Cookpad conducted a second Global Cooking Analysis. The ability to track yearly changes and progress toward goals is instrumental in Iwata's eyes: "Consistency is very important I really love the fact that Gallup has this." The initial 2018 analysis yielded profound insights about global cooking behaviors - and created a benchmark for future discoveries about trends in cooking habits. Because ideas about what constitutes cooking vary, especially across food cultures, Gallup defined cooking as a meal prepared at home, mostly from ingredients such as vegetables, meats and grains. The analysis investigated how frequently people cook, who cooks and who eats, how cooking fits into people's lives, how cooking may vary by culture, region, country, and much more. Cookpad and Gallup partnered to conduct a global analysis of cooking using the Gallup World Poll.
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